Dutch Design Brand (DDB) commissioned lift5 to design a series of cardboard lamps. Cardboard is an interesting material for lamps, as it is sustainable, cost efficient, light, strong and can be easily printed. With these lamps, we created simple, sympathetic silhouettes that will fit many interiors. The names of old Dutch cities inspired us: Alkmaar, Delft, Haarlem, Amsterdam. Their charm and instinct for trade communicate the essence of Dutch Design: beauty, style and practicality. The Dutch Design Lamp is available in stores starting January 2015. The DDB brand stands for sustainable, practical products that stand out through their simplicity and beauty. The aim is to create affordable design that is available to a large group of people.